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WAF Insights: Aviation is at a Digital Crossroads – 3 Key Takeaways from WAF 25
Discover the key insights from the World Aviation Festival 2025 as Amach CPO John Power and Amach Senior Director of AI Solutions Eimear Loughnane break
Amach Announces Dubai Incorporation to Accelerate Cloud, Data, and AI Innovation Across the MENA Aviation Sector
DUBAI, UAE, Nov. 20, 2025 — Amach, an Irish aviation cloud innovation company, today announced the formal incorporation of its Dubai entity as part of its global
Reimagining Airport Revenue Webinar
Airports are no longer just gateways—they’re becoming marketplaces. In this webinar, we reimagine airport revenue models for the digital era. The discussion explores how airports can
Modernizing Crew Management Systems: From On-Premise to AWS
The airline industry continues to face immense pressure to be more agile, data-driven, and resilient. Legacy systems often stand in the way of meeting these demands. One example is crew management, a mission-critical system that many carriers still operate on-premise.
This article explores how to modernize crew management for deployment on AWS, improving scalability, reliability, and integration with modern digital ecosystems, while maintaining continuity in crew operations.
Transforming the Skies: How AWS Generative AI is Powering the Future of Aviation
The aviation industry is no stranger to innovation. From optimized fuel efficiency to dynamic pricing engines, airlines have long relied on technology to improve operations and enhance the passenger experience. Today, a new chapter is unfolding with the rise of Generative AI (Gen AI), with Amazon Web Services (AWS) playing a central role in driving this transformation. In this blog, I explore how airlines can harness the power of Gen AI using AWS’s advanced tools and infrastructure to unlock greater efficiency, personalization, and innovation across their operations.
Modernizing Aviation Data Platforms: Deploying Databricks on AWS
In today’s aviation landscape, where real-time insights, predictive maintenance, and seamless passenger experiences are paramount, data has become the fuel of transformation. One of the most powerful engines driving this change is the Databricks Lakehouse Platform. When deployed on Amazon Web Services (AWS), it provides a scalable, secure, and high-performance environment tailored to the needs of airlines and airports.
AI Containment Strategies in Travel & Hospitality Call Centers Webinar
Amach’s latest webinar, “AI Containment Strategies in Travel & Hospitality Call Centers,” hosted by John Power, Chief Product Officer at Amach, and Moni Panchawadi of AWS, explores how AWS solutions like Amazon Connect can streamline Travel & Hospitality call center operations. Watch the recording to discover how AI-driven strategies enhance customer service and operational efficiency.
Avoxi Integration with Amazon Connect in Middle East & North Africa (MENA)
Discover how Avoxi seamlessly integrates with Amazon Connect to enhance customer communications across the MENA region. This video storyboard outlines Amach’s solution and the benefits to airlines, helping to optimize contact center operations and deliver exceptional customer experiences with scalable, reliable solutions.
Unlocking AWS Funding Opportunities for Airline Success
Webinar – Discover how AWS funding can help your airline innovate and grow. Join our AWS experts as they break down available AWS credits, share
Enhancing the Passenger Experience – A Fireside Chat with Susanne Carberry of Aer Lingus
Aer Lingus’s Susanne Carberry on Enhancing the Passenger Experience Listen to a recent conversation our Chief Product Officer, John Power had with Susanne Carberry, Chief
Embracing the Cloud: Insights from our recent webinar.
In our recent webinar, we gathered a team of industry experts to discuss the evolving landscape of airline operations, focusing on the benefits and challenges of migrating from legacy systems to the cloud.
The session covered a range of topics, including the nature of Irregular Operations (IROPs), strategies for mitigating disruptions, and real-world success stories such as Aer Lingus’s transformation journey. Here’s a quick overview of the key points discussed.
Webinar Highlights: IROPs and Disruption Management
In our latest webinar, industry experts from Aer Lingus and AWS discuss the critical topic of IROPs and disruption management. Below are the key talking points covered during the session.
Aer Lingus Contact Center Migration Success
Susanne Carberry Discusses Aer Lingus’s Contact Center Migration Success Back in March 2024, we were delighted to be joined by Susanne Carberry, Chief Customer Officer
Transforming Customer Service with Amazon Connect
In a webinar in late March, hosted by the team here at Amach, we shone a spotlight onto Aer Lingus’s journey to revolutionize its customer service experience using Amazon Connect.
Susanne Carberry, Chief Customer Officer at Aer Lingus, Russell Yeates, Customer Experience Specialist at AWS and William Oldwin, Director of Cloud and Digital at Amach each shared their unique views into this technology, it’s benefits and where it is moving in the future.
Robotic Process Automation in Aviation.
The industry operates on a razor’s edge, this is where Robotic Process Automation (RPA) in Aviation can truly enhance business critical, and customer facing, efficiencies.
Precision timing, meticulous execution, and relentless efficiency are all essential for keeping planes in the sky and passengers satisfied. Yet, beneath the glamorous airshows and exhilarating takeoffs lies a hidden enemy: repetitive, manual tasks. From mountains of paperwork to data entry marathons, countless hours are lost in manual processes.
Innovation through Infrastructure Management
Beneath the visible marvel of flight and the allure of fast-travel, lies the true strength of the aviation industry: its infrastructure.
It is this intricate web of structures and systems that make the marvel of aviation possible.
Elevate Your Service: The Rise of the Cloud Contact Center
The cloud contact center is not just a trend; it’s a transformative shift in how businesses communicate and serve.
Within the dynamic sphere of aviation, this evolution is particularly poignant.
Flying High with FinOps: Streamlining Costs in the Aviation Industry
FinOps, akin to an air traffic controller for cloud finances, steps in, ensuring that the aviation industry’s technological endeavors don’t result in budgetary crashes.
What is Amazon Connect? The Ultimate Guide for Beginners!
For those new to the world of cloud-based contact centers, “Amazon Connect” might sound like unfamiliar jargon. But don’t fret; this guide is designed just for beginners like you.
NDC Data Standard and Cloud: Revolutionizing Air Travel
Air travel is evolving. Rapidly. As airlines shift paradigms, technology must keep pace. Enter the IATA’s New Distribution Capability (NDC) data standard.
Aer Lingus: A Passenger-First Experience
Aer Lingus was encountering a number of significant obstacles that were hindering their ability to deliver a passenger-first experience across their customer care operations. With outdated systems, they struggled to support remote working for call centre agents and lacked the real-time reporting capabilities needed to ensure swift, effective responses.
Aer Lingus DBRE Oracle Migration
Navigating the IT landscape presented a complex array of challenges for the team at Aer Lingus; from overcoming documentation gaps and legacy system risks to addressing security vulnerabilities and ensuring robust stakeholder coordination…
Avios Contact Centre Migration
Avios faced a multifaceted challenge in their mission to revolutionise customer service. Their aspiration was not just to improve, but to become a Centre of Excellence for Loyalty Services. This ambitious goal required a holistic transformation…
Aer Lingus Data Centre Migration
Aer Lingus embarked on a transformative journey to overhaul their IT infrastructure. The mission was to migrate a vast array of databases, to Amazon Web Services. This task represented a strategic shift towards achieving a more efficient, secure, & cost-effective environment.
WAF Insights: Aviation is at a Digital Crossroads – 3 Key Takeaways from WAF 25
Discover the key insights from the World Aviation Festival 2025 as Amach CPO John Power and Amach Senior Director of AI Solutions Eimear Loughnane break
Reimagining Airport Revenue Webinar
Airports are no longer just gateways—they’re becoming marketplaces. In this webinar, we reimagine airport revenue models for the digital era. The discussion explores how airports can
AI Containment Strategies in Travel & Hospitality Call Centers Webinar
Amach’s latest webinar, “AI Containment Strategies in Travel & Hospitality Call Centers,” hosted by John Power, Chief Product Officer at Amach, and Moni Panchawadi of AWS, explores how AWS solutions like Amazon Connect can streamline Travel & Hospitality call center operations. Watch the recording to discover how AI-driven strategies enhance customer service and operational efficiency.
Avoxi Integration with Amazon Connect in Middle East & North Africa (MENA)
Discover how Avoxi seamlessly integrates with Amazon Connect to enhance customer communications across the MENA region. This video storyboard outlines Amach’s solution and the benefits to airlines, helping to optimize contact center operations and deliver exceptional customer experiences with scalable, reliable solutions.
Unlocking AWS Funding Opportunities for Airline Success
Webinar – Discover how AWS funding can help your airline innovate and grow. Join our AWS experts as they break down available AWS credits, share
Enhancing the Passenger Experience – A Fireside Chat with Susanne Carberry of Aer Lingus
Aer Lingus’s Susanne Carberry on Enhancing the Passenger Experience Listen to a recent conversation our Chief Product Officer, John Power had with Susanne Carberry, Chief
Managing EU261 and IROPs for Airlines
On the 21st November 2024 we rounded up our current webinar series focused on IROPs.
Following on from the World Aviation Festival, we take a look at the challenges, solutions & benefits of resolving EU261 and other IROPs.
Transforming IROPs with RPA, AI, LLM’s & Bots
On the 17th July we hosted another panel based webinar, this time discussing the use of tools such as RPA, AI, LLM’s and other bots to help support and mitigate against the impacts of IROPs.
We were joined by Moni Panchavadi, WW Partner Solution Architect at AWS For Travel & Hospitality and by Victor Ceaus, Software Engineering Manager at Amach, and this session was hosted by John Power, Head of Product at Amach.
Our panel includes guest speaker Gillian O’Brien, Head of Cloud Infrastructure and Operations from Aer Lingus, and Clare Ward, Global CIO of Travel & Hospitality at AWS. They are joined by Andrew Logan, Amach’s CEO and Alan Raftery as the host.
Irregular operations: Passenger first disruption management
On the 22nd May Amach hosted a panel based webinar, exploring Irregular Operations in Aviation. The first in a series focused on IROPs.
Our panel includes guest speaker Gillian O’Brien, Head of Cloud Infrastructure and Operations from Aer Lingus, and Clare Ward, Global CIO of Travel & Hospitality at AWS. They are joined by Andrew Logan, Amach’s CEO and Alan Raftery as the host.
Exploring Passenger First Customer Services Webinar Replay
We took a deep dive into Amazon Connect with Aer Lingus, a Connect user, AWS with insights into the future of their platform and our own technical expert. This webinar was designed to provide insight into what can be achieved with passenger first customer services, next gen technologies and solutions and, how this can deliver real results for businesses that want to deliver a best in class Customer Services and Experiences.